Lisa Mirza Grotts is the founder and director of (formerly The AML Group), an etiquette consulting firm that conducts seminars in business and social etiquette and entertaining. Her clients to date include Fortune 500 companies, colleges and universities, trade associations, technology firms, teens, and children; among them are American Airlines, BlackRock, University of California, KPMG, Levi Strauss & Co., Microsoft, Oracle, Rotary International, San Francisco Ballet, San Francisco State University, the San Francisco Symphony, and Stanford Health Care.

As an authority on etiquette and protocol, Lisa has been quoted by Dear Abby, the New York Times, the Wall Street Journal, the Los Angeles Times, and Condé Nast Traveler, and has appeared on various radio and television stations, including ABC, CBS, and Fox News. She is a member of the International Society of Protocol and Etiquette Professionals and the Protocol Officers Association.

Before founding her company in 2009, Lisa was a director of protocol for the City and County of San Francisco under Mayor Willie L. Brown, Jr. In this role, she was in charge of multiple protocol officers who performed a wide range of protocol services for the city and county, including facilitating special events such as the U.S. Conference of Mayors, Fleet Week, and citywide parades.

As the official liaison for the sixty-nine consulates represented in San Francisco, her team arranged meetings for diplomatic visitors and assisted in the coordination of their National Day celebrations such as flag raisings and cultural events.They also hosted foreign diplomats and conducted red carpet ceremonies at San Francisco International Airport for heads of state and PDI foreign dignitaries, such as HRH the Duke of York; President Bill Clinton; the prime ministers of Russia and Jamaica; the presidents of Brazil, Greece, the Philippines, and South Korea; numerous ambassadors, including Pamela Harriman; and Pio Cardinal Laghi. Lisa’s duties also included organizing sister-city trade missions to China, France, Japan, Taiwan, and Vietnam.